Carolinas Center for Advanced Dentistry, formerlly Willis and Hook Dental Associates, has been serving the Rock Hill area for nearly 30 years.

They changed ownership in June of 2011 and hired Innovative SEO on the 23rd of July, 2011. They had a web designer that they have been paying for a few years now, he designed the layout for their current site, however, Innovative SEO has made essential improvements to properly optimize everything for Search Engine traffic.

Analytics and Conversion Rates

First we, at Innovative SEO,  jumped on installing Google Analytics, to track the improvements of the campaign as we increased our internet marketing efforts.

We started them off with search engine optimization, which is generally the largest source of traffic (80% for CCAD).  We made sure that they had strong on – page SEO  and started working on their off page SEO.

Offpage SEO

In the recent change of ownership and movement to a new website, Dr. Willis and Dr. Espinal had interally moved away from their old website, http://www.willisandhookdental.com/, and we explained the importance of that domain.

If your office is changine locations, and operating in a new building, wouldn’t it be nice to keep the building and advertise your new location? What if it only cost $10 per year?

Is it worth the effort?

Check out the amount of people STILL visiting their OLD website

On top of claiming their old domain, there are tons of other factors of offpage SEO that we handle for CCAD and their staff. Most importantly, citation collection and distribution. This is another factor that will not only influence your search engine rankings, but greatly affects the visitors mindset.  We insure that their mindset is both positive, and intuitive, so that they will still visit your website, and convert into a paying customer.

PPC advertising

Started out with a bang, and tapered off as our SEO started to increase traffic organically

The next move we made was to start a pay per click advertising campaign. This allows your website to recieve traffic from a much more broad basis of keywords. Broad, meaning keywords such as “dentist,” “cosmetic dentist,” and “pediatric dentist.”

By conducting a search for those phrases on Google, you will see local search engine optimization results, and large websites, such as, Yellowpages, Angie’s List, and major authority sites that devote large amounts of their budget to rank for those keywords.

In recent years Google has given more weight to Local Search Engine Optimization, by increasing the amount of keywords that local based results are displayed for. That means that you might not have to pay for an advertisement to show up for the keyword “dentist,” because Google has accounted for the fact that the people who type that in are looking for a dentist. However, when typing in a phrase such as “painless dental implants,” which is still profitable for a dentist, the local results will not be displayed. So PPC is not as, shall we say, necessary for everyone to be heavily invested in.

Paid traffic currently accounts for less than 20 % of CCAD’s total amount of visitors each month, which is probably the most solid way to capitalize on the benefits, and recieve the extra traffic, but without having to pay $700 – $2000 per month.

Local/ Citation Optimization

There are a lot of majority authority sites that you can “get free traffic/customers from” by ensuring that you have a strong presence. Facebook Pages, Yellowpages, Web 2.0 sites, Press Release distribution, Google Places, Google Plus Pages, Yahoo Local, Bing Local, and review based websites, such as, Angie’s List, and Yelp.com.

Currently they have a strong presence with multiple pages, and websites, that all have information about their office indexed, and ranking in the search engines.

In order to stimulate the conversion rates of visitors/traffic into actual customers, Innovative SEO helped CCAD collect a substantial amount of reviews from their customers, which gave us permission to display them as CCAD saw fit. With an Ipad set up in the waiting room, we simply asked customers to login to Facebook and write a quick review! 3 days later we had more than 26 reviews.

To get an idea of what the reviews looked like, or where they go after they are collected, please browse the pictures below.