Marketing is all about developing a relationship with your customer. An entire aspect of internet marketing has now formed, Social Media Marketing, which is similar in the fact that you want to share with your customer, and build a strong relationship with them. With email marketing, you can build brand name recognition, just by taking advantage of the Subject Line in each email that you send. Placing symbols, tag lines, and brand names, in the same order consistently, you can develop a spot in your customers heart. The magic is in what you supply them with. The goal is for your customer to want to open each email they see that bears your brand name, slogan, for your infamous Subject Line.