It is important to ensure that your business has a strong online presence, especially on citation, and review websites. There are many outlets that your potential customers are using to find a product or service provider. It is important for your business to be listed, and optimized for each of the individual styles of the major citation/ review website players. You want to have honest reviews posted on each of them, you want to have them posted by real people, and have more of them than your competitors. Why? Because customers use citation websites because they are looking for businesses that have a positive feedback over the course of the companies exsitence.
If you have not been monitoring your websites online presence, then you are probably un-aware of the strengths and weaknesses that your website may be displaying to your potential customers on the major citation / review websites that are all over the internet.
There are a ton of them out there and it is extremely important to have a strong positive presence on each of them.
People trust these websites, meaning that they are going to buy from the business that has the strongest presence on each of them.