About Our Conversion Optimization Methodologies
Internet Marketing Inc. creates integrated online marketing strategies that are client focused and results driven. There is no point spending valuable time, resources, and money driving traffic to your web pages unless those pages are designed to convert visitors into customers. That is what conversion optimization is all about!
When investing in online or offline marketing it is important to have properly optimized websites and landing pages that will convert. No matter what your business goals are, testing and collecting data is imperative to better understand the following: what kinds of media provide the best ROI, what is the most appropriate call to action, how does your brand message impact your audience, do your web page visitors understand your product and are they compelled to convert.
To learn more about conversion optimization, read our related blog posts: Conversion Optimization Blogs
Our Conversion Optimization Process
Internet Marketing Inc.’s conversion optimization process is an ongoing effort designed to continually increase lead flow and lower your cost per acquisition. Our process includes:
- Discovery Process to Understand Your Conversion Goals
- In Depth Analytics Analysis
- Usability Analysis
- Conversion Optimization Design and Best Practices
- Analytics Review and Usability Testing
- A/B Split Testing
- Multivariate Testing
- Continual Optimization
We design websites and landing pages to be SEO friendly and well optimized for conversions. OurWebsite Design and Development team is top notch and plays a major role in the creation of our clients’ integrated online marketing stategies.