• Client Needs Assessment Review
  • Competitor Analysis
  • Keyword Research and Strategy
  • Baseline Keyword Ranking Report
  • Keyword targeting along with unique branding enticement of the Title Tags & Meta Descriptions (i.e. Keyword assignment creation and implementation)
  • Keyword Assignment Creation and Implementation
  • Google Analytics Setup
  • Google Webmaster Tools Setup
  • Canonicalization of non-www & www
  • Canonicalization of Index or default pages
  • URL rewriting using keyword rich URLs with an organized categorization
  • Proper use of the robots.txt file to direct the search engines away from corporate sensitive information on the site
  • Proper interlinking of the site for both discovery by the search engines and SEO strength of the pages
  • Utilization of all client associations and relationships to build proper linking to the site
  • Resolution of web elements that can potentially cause penalties or banning in search engines
  • Continuation of constant client communication and in depth metrics reports to weigh SEO effectiveness against the client’s overall goals